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HubSpot is sunsetting Case Studies, and it says something about the data after closed won

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HubSpot is sunsetting Case Studies, and I don't think that's the interesting part.

Casey's read: HubSpot doesn't think case studies need their own tool, and I agree. The bigger signal for me is what happens after closed won, because that data set is one of the most leveraged parts of HubSpot, and almost nobody fills it in or cares.

Casey put it well on the show: "Nothing is more powerful … than a case study as a marketing asset and a sales asset, but they have always felt intimidating."

Ryan Ginsberg joined us for this one. If you've been putting off your case studies, the post-sale data is where they start.

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