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Write down what your human SDRs deliver before the AI agent starts

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Before an AI agent takes over a job, write down what the people doing it deliver today.

Lauren Ryan, a HubSpotter in sales who ran an agency for four years, put it plainly. To gauge an agentic SDR, "you need to know what your base outreach rate is." How many qualified meetings, and how does that convert? She sees "a lot of people are missing that step."

I said you need to understand your current state, and she answered, "But that's boring. No one does it." It's also what you'll want a year from now when someone asks if it worked. HubSpotters, this is worth saying out loud.