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The AI ROI conversation HubSpotters should be having in public, and how to measure it

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Somebody is going to ask what all this AI spend delivered. Better to have the conversation now, out loud, than to be handed the question later.

Lauren Ryan, a HubSpotter in sales who ran an agency for four years, came on to think it through with Casey and me. Her point: "as a CEO of this company, show me everything we're spending on AI and tell me why and what measurable impacts did it have."

We got to a few places. Define what a good outcome looks like before you chase one. Baseline what a human does before you judge an agent. Count revenue influenced, revenue protected and capability built, not just hours saved.

If you are a HubSpotter wondering how to answer the ROI question, this is a place to start.

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy