Undoing enrichment changes, and what an enriched data delete request really removes

HubSpot can now undo and redo enrichment data changes. On the show we also untangled the enriched data delete request email. An individual opted out through a data provider, so the enriched data on the record is removed. The contact stays.

My read is that the liability lands on the HubSpot customer, "And I think rightfully so." A risk team's reflex is to delete it all. But a lot of these people opted in and expect the experience we give them.

"It's in the hands of the user, but they don't want it." That is where the humans have to make the call.