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They want you to remember it word for word

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A customer told you one thing last year. They expect you to remember it, and not just the gist.

That is the customer experience we are all being measured against, even if we have not thought about them in a year.

It is getting easier to give it to them. Tools like similar ticket suggestions put the connections in front of you while you are working, so the memory does not have to live in one person's head.