MediaClip

Content approvals get a changes requested status, and the real reason video stalls

7:09

Ask a team why they do not do more video and the answer is rarely the camera. It is the approval cycle.

HubSpot approvers can now request changes on marketing emails, landing pages, website pages and blog posts. The approval moves to a changes requested status with their note attached, and you can set approvals in stages, an editor first, then legal. Everyone can see who needs to act next.

My take on video: the person who has to check the captions for technical language usually does not work in HubSpot. Unless approving is very easy for them, it is friction, and friction is what slows a clip down.

We do not have a very hardcore approval process, and that is a big reason we can move fast. Zach's read is that people still do not accept that good enough works, and that polish does not scale.

If you want more video from the experts in your business, start by asking how many people have to say yes.

Share thisPost on X(opens in a new tab)Share on LinkedIn(opens in a new tab)

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy