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A workflow trigger for social, and the case for staying in the room

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HubSpot workflows can now fire when a social post publishes — the most common request being a Slack notification so the team can go engage. The pushback on the show: dropping it into an already-noisy channel turns posting into another box to check, and if nobody is there when the comment lands it works against you. No trigger for a like or a comment turned up, and in theory that would have to run off a contact — the person commenting usually isn't in your CRM. On Another Orange Morning.

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