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Becca: naming is one of the hardest things we do

July 27, 2026

0:27

Asked how HubSpot handles two different features both called Projects, the answer is not a roadmap item: "naming is probably one of the hardest things that we do because there are just so many different surfaces to cover and to think through." The feedback goes back to the team, and the answer stops there — "I don't have a solid enough answer for you to give it in confidence as a response."

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