AEO citation tracking, and optimizing for a world that may not exist

HubSpot expanded the AEO citation table: full screen now, plus a content type column, a brand mentioned column, and search. Chris spends the segment on the layer under it, whether anyone actually types those prompts. He could not write a buyer question where it made sense for a brand to show up, and the visibility figure he was reacting to was 11% until it got corrected on air to point eleven. His words: "we're following all these recommendations for a world that may not exist."