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Transactional SMS and what 10DLC means: the full discussion

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HubSpot now sells a dedicated transactional SMS SKU with its own campaign and number, so operational one-to-one messages stop being forced through a marketing-only model — which was creating compliance risk and customer confusion. The unlock: if someone opts out of marketing SMS, you can still send essential transactional messages to that same number. Casey's line between the two — a sale code today only, versus "Your package has shipped. Here's your tracking code." On Another Orange Morning.

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